Even the best tasting food has to be promoted and one of the best ways to accomplish this is through social media marketing for restaurants. However, many restaurateurs don’t know much about it, so below are some tips that will help your business stand out.
Make Use of Video
While text and images are important and have the ability to influence people, research makes it clear that video generates far more attention and sales. Videos will allow you to promote specials, showcase employees and partners while giving viewers more information about your cooking methods and ingredients. In particular, live videos are even more popular than those that aren’t.
Give Responses to Reviews
Managing reputation is a necessity for restaurateurs. A single negative review or comment can undo months and even years of hard work and might make others question whether or not they should try you. The good news is that studies show that over 70 percent of diners reveal that they prefer recommending restaurants that respond directly. While this doesn’t mean you need to address every comment, you do want to respond to both positive and negative comments periodically, as it can help resolve issues. Plus, negative feedback can be used to help you make improvements.
Make Sure Your Photos Are Optimized
While most restaurateurs understand the importance of adding photos to their profiles, this isn’t enough, as the images should also be optimized. Over 90 percent of users state that the quality of the images plays a crucial role in their purchasing decision. To optimize your photos you’ll want to hire a professional photographer that understands image processing and how to capture tantalizing shots from the right angles.
Create Friendly Competitions And Contests
Creating friendly competitions and contests is one of the best ways to garner loyalty, engagement, and rapport. Examples of such contests or competitions include things like dining for free for 12 months, gift cards, or other perks. There are many social media followers that are heavily attracted to companies that offer discounts and unique incentives. It is a great way to make your business stand out and build buzz.
Use Direct Advertising
Social media sites such as Pinterest, Facebook, and Twitter offer direct advertising, and you’ll definitely want to take advantage of it and POS accounting systems. These advertisements are far more advanced than those offered in the late 90s and early 2000s because they incorporate features such as geo-targeting which makes it easier for marketers to target specific users in the local area.
This is crucial because you do not want to waste your precious ad dollars on people that live too far away to visit your premises, which is the problem with classical ad models such as television. Social media ads are far superior and will likely become more precise in the future.
Use The Right Social Networks
While many social media sites will come and go, the most popular right now are Twitter, Facebook, and Instagram. Facebook in particular has a large number of users that are looking for restaurants, but you must constantly be on the lookout for up-and-coming social media sites where you can promote your business.