There is a popular saying among people that you eat with your eyes first. This is definitely true in the restaurant industry. No one will be excited to eat something that does not look good. Food needs to look delicious and scrumptious for the customers to want to try it. You might be surprised to hear that 67% of restaurants are planning to pay for advertisements on social media to attract new customers.
So, what do you need to catch the attention of new customers? You will need some great photos to bring them in. Take a few photos of your mouth-watering dishes and people will start flocking to your restaurant in no time. However, not many people know how to produce excellent photos for their menus and advertisements. You don’t simply point the camera and take random photos. Here are some restaurant photography tips to make your menu more engaging!
Use Proper Lighting
Lighting is key for your food photos. It is one of the biggest struggles for food and product photography. Take the best photos with the right lighting so you can attract customers. There are two different sources of light, hard light, and soft light. Be sure to choose the right one for your photos.
Keep Your Background Simple
Your food should be the center of attention. There is no need to have a flashy background. There are some professional photographers who prefer to use solid neutral colors or wood. Others like to have white in the background.
Use Simple Elements
Even though food is the main star of the photo, you don’t have to have a bare background. Other things can add to the scene too. Use simple elements like cooking utensils and dry ingredients in your photos to add personality. You can also add seasonal flowers or ingredients if your dish is seasonal.
Think of ways to be more creative with your photos to stand out from the crowd. If your restaurant has outdoor dining, you can take food photos with the starry sky as the background. You can even take portrait shots of a romantic dinner shared by a couple.
Enhance With Editing
It is not uncommon to think that your photos are still lacking something despite everything you have done to prepare for it. Try using Lightroom or Adobe Photoshop to add something special to the photos and make everything perfect. If your photos look a little dim, you can edit it and add some light. You can also switch the colors up but be sure to keep it looking realistic.
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