Believe it or not, many small businesses across the U.S. don’t accept debit or credit card payments. This is a pity because paying with a credit card is so mainstream nowadays. If you have a retail store, gift shop, or boutique, you should implement credit or debit card payments as soon as possible. There are many benefits to doing so and your customers will appreciate the change as well.
Although allowing credit card payments requires a small investment on your part, you will reap the advantages in the long run. Keep reading to learn more about this type of payment method and how it can positively impact your business.
It’s Easy to Implement
Paying with credit cards becomes easier and easier. You will need to acquire a few POS systems to allow customers to use plastic to make payments. You will also need to pay certain processing fees and comply with various safety regulations. These details will be explained to you by the bank you decide to work with as well as merchant service providers. The whole process is intuitive and you can have customers pay with credit cards in a matter of days.
Legitimizes Your Business
If you picture a standard customer buying from a regular store, you will see him/her paying with a debit or credit card and leaving the shop with a smile on his/her face. That’s because this is what most businesses do – they allow credit card payments. This payment method legitimizes your business and sets you apart from smaller businesses that haven’t already implemented this method.
Sell More Products And Services
Thanks to the fact that you allow credit card payments, you might also be able to sell more goods. That’s because customers will trust you more and they will rather buy from you than other stores that are less legitimate. On top of that, you can also highlight impulse buys at the checkout counter. While customers wait for credit card transactions to be approved, they might buy something else as well.
Get Rid of Bounced Checks
If you have been in business for a while, you probably already know how frustrating it can be to deal with bounced checks. This happens when a customer pays with a check and he/she doesn’t have enough money in the bank account. You will eventually have to spend time and effort calling the bank and attempting to get in the possession of the money.
If you go for credit card payments, your transactions are virtually risk-free. Not only that customers can get approved faster, but you can also automate your POS devices to put data into your accounting software.
If you want to streamline business operations in your company then make sure that you contact us today. At Shogo, we strive to offer customers an automation service that instantly uploads POS transaction data to accounting software. This means that your accountant doesn’t have to do it manually anymore and this can save time and money. Get in touch with one of our specialists to learn how it works.